DSG Outerwear stands for Doing Something Great! What's great is breaking the mold for fashionable and functional hunting clothes for women, a niche market where female clothing is typically an afterthought. Read more.

In 2015, Wisconsin became the first state to introduce a bill to make blaze pink a legal hunting color. Traditionally, gun deer hunters during Wisconsin’s very popular fall hunting season have been required to wear at least 50% bright or blaze orange to be highly visible to other hunters nearby. The bill passed and many other states with similar hunting regulations have followed, allowing blaze pink hunting apparel as an additional option for female and male hunters. Luckily, DSG was ready and had true blaze pink outerwear styles ready to go to market nationwide.

The hunting clothes for women you will find here are for all weather climates and were developed from scratch by designers and production specialists with 40 years of experience in the apparel industry and the sport of hunting. These same designers include those from DSG’s beginning in snow apparel that started in 2010. The first thought when putting a concept together is fit specifically for a woman. DSG specializes in making hunting clothes for women in sizes XS-5XL. To make this size range work for all, fit models are brought in for each size and are meticulously measured while the sample process is going on to ensure final production sizing is an excellent fit. Added features such as adjustable inseams on all the pants help refine comfort.

In addition to making the clothing fit properly, it’s important to be dressed for the weather you will be hunting in. DSG uses technical, high quality, and brand name materials which give confidence via the strong warranty offered. In addition to outerwear like our amazing women's camo jackets, DSG makes base layers, mid-layers, casual clothing, and other hunting accessories to prepare you for any hunting season. Color options are in blaze orange and pink and Realtree Xtra® and Realtree Edge™ camo patterns to match your environment.

Moving forward, DSG will strive to make the best women's hunting gear and apparel with multiple camouflage options and colors options for all weather climates, all while doing something great!

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