Warmth, Comfort, Fashion, Function
DSG Outerwear, originally Divas SnowGear, was conceived in 2010 by Wendy Gavinski after many years of personal frustration with the limited selection of women's outerwear for snowmobiling and skiing.There were a few large companies making decent women's gear and apparel, but not much that had a feminine fit or a designer look. The goal was set and completed later that year. DSG Outerwear burst onto the snowmobile scene in September 2010 with a casual line and immediately connected with the female audience. The reaction was overwhelming and we knew others saw the vision as well!
Next up for DSG was outerwear to fulfill the buzz growing around the casual line. By the 2011 season, the outerwear was ready to go and it was like nothing else anyone had ever seen. Complete with rhinestone accents, a feminine fit, quality materials, and a vibrant color scheme, the outerwear made an on-the-spot impact. Behind the scenes, DSG staff was hard at work aligning themselves with key dealerships and online retailers. Simultaneously, DSG rapidly gained fans thanks to a grueling snowmobile and outdoor retail show schedule coupled with a marketing plan you would be more apt to see from an innovative tech company, rather than a niche women's apparel business.
The travel, hard work, and marketing paid off in a big way! For the 2012 season, DSG Outerwear secured distribution with Western Power Sports, Inc., one of the most credible distributors in the powersports market with extensive and dedicated dealer networks! Flash forward to 2015 and DSG signed on with Mountain Sports Distribution as their exclusive Canadian distributor, bringing their expertise of mountain sports into the picture. This helped us focus on building a great product lineup which can be found in this catalog today.
DSG Outerwear now has a truly unique line of women's gear and clothing designed by women who demand to get the look and function they want! As of the first weekend of April, 2017 DSG Outerwear launched a women's hunting line complete with blaze pink and orange, Realtree Camo outerwear, and a casual/lifestyle line. The hunting product line is available online at Cabela's starting in the Fall of 2017.