DSG Outerwear stands for Doing Something Great! What's great is breaking the mold for women’s fashionable and functional apparel, specifically in niche hunting markets where female clothing is typically an afterthought. In 2015, Wisconsin became the first state to introduce a bill to make blaze pink a legal hunting color. Traditionally, gun deer hunters during Wisconsin’s very popular fall hunting season have been required to wear at least 50% bright or blaze orange to be highly visible to other hunters nearby. The bill passed and many other states with similar hunting regulations have followed, allowing blaze pink hunting apparel as an additional option for female and male hunters. Luckily, DSG was ready and had true blaze pink outerwear styles ready to go to market nationwide.
The outerwear you will find here is for all weather climates and was developed from scratch by designers and production specialists with 40 years of experience in the apparel industry and the sport of hunting. These same designers include those from DSG’s beginning in snow apparel that started in 2010. The first thought when putting a concept together is fit specifically for a woman. DSG specializes in making apparel from petite to plus sizes and makes all outerwear in sizes XS-5XL. To make this size range work for all, fit models are brought in for each size and are meticulously measured while the sample process is going on to ensure final production sizing is an excellent fit. Added features such as adjustable inseams on all the pants help refine comfort.
In addition to making the clothing fit properly, it’s important to be dressed for the weather you will be hunting in. DSG uses technical, high quality, and brand name materials which give confidence via the strong warranty offered. In addition to outerwear, DSG makes base layers, mid-layers, casual clothing, and other hunting accessories to prepare you for any hunting season. Color options are in blaze orange and pink and Realtree Xtra® and Realtree Edge™ camo patterns to match your environment.
Moving forward, DSG will strive to make the best outerwear and apparel for females with multiple camouflage options and colors options for all weather climates, all while doing something great!