With years of experience in making female specific outdoor apparel specifically in hunting and snowmobiling, it is only natural to launch a female specific ice fishing apparel line! Women's ice fishing apparel is a passion that fits right into DSG’s Wisconsin based business where ice fishing is a popular past time in the winter. Read more.
DSG owners, designers and team members all enjoy getting out on the ice and know there are specific needs within the clothing line to make a comfortable and successful fishing trip.
First, fit is very important. DSG Outerwear makes ice fishing gear for petite to plus size women with a size range of XS-5XL. The design and development team at DSG has refined the fit for all by bringing in fit models, measuring multiple customers at consumer shows, and taking customer feedback into consideration. Included features to help are adjustable inseams on bibs that adjust from 32.5” to 28.5”, waist band hook and loop adjustment, and adjustable pull cords on the jacket allowing one to synch the jacket in as needed.
Second, women want to wear an attractive suit while fishing and not feel too much bulk. DSG works hard to balance fashion with function which brings us to our third point. Function is very important to stay warm and dry. Nothing ruins an ice fishing trip worse than being cold and wet! DSG’s ice fishing outerwear is 100% waterproof and insulated with name brand materials to stay very warm and dry when on the ice. DSG stands for Doing Something Great and is taken to heart with our female clothing! It is believed that we are doing something great by not using the typical “shrink it and pink it” mentality that is often used for women’s gear in male dominated sports. DSG Outerwear only makes female clothing that is warm, comfortable, fashionable, and functional!