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DSG Outerwear Launches Women’s Ice Fishing Gear

DSG Outerwear has released a new line of women’s ice fishing outerwear available for purchase now.


Oregon, Wisconsin This fall, DSG Outerwear announces the expansion of their product lines to include a line of ice fishing clothing for women. In minimizing the present bulkiness of this type of gear, while adhering to the goals of warmth and dryness in ice fishing conditions, DSG Outerwear has developed a line of female clothing that is equal parts functional and fashionable.

 “From the start, DSG has strived to fill the need for technical outerwear developed specifically for outdoorswomen. Like our hunting and snowmobile lines before it, we saw a void in the market for functional ice fishing gear tailored to fit women well and it’s a natural progression with the outerwear we are accustomed to designing,” said Wendy Gavinski, President at DSG Outerwear.

Positive Customer Impact

Ice fishing enthusiasts will quickly recognize the time and technologies integrated into the fine details of these items. DSG’s ice fishing outerwear is 100% waterproof and insulated with name brand materials to keep users warm and dry on the ice. A Wisconsin-based brand, the DSG owners, designers and team members are ice fishing fanatics, and have utilized their firsthand experience to customize the clothing line to the specific needs required of a comfortable and successful fishing trip.

The newest line of DSG Outerwear will continue to emphasis both fit and function: with sizing availability including a range from XS-5XL. The design and development team at DSG refine fit in accordance with customer measurements and feedback. Sizing features of the ice fishing line includes adjustable 32.5” to 28.5” inseams, waist band hook and loop adjustment, and adjustable jacket pull cords. The initial launch includes ice fishing jackets, bibs and pants, and gloves and mittens, but will continue to expand to fit the sport’s needs.

DSG stands for Doing Something Great and this mission is embodied in all its products! It is believed that we are doing something great by not using the typical “shrink it and pink it” mentality that is often used for women’s gear in male-dominated sports. Since 2010, DSG Outerwear has continued to engineer female clothing that is warm, comfortable, fashionable, and functional!    

Press Contact or dealer inquiries please contact:

Travis Mayne


To preview product line or find your local retailer, visit:



January 7, 2019

Melissa Bachman of Winchester Deadly Passion Partners with DSG Outerwear

MINNETONKA, MN — Melissa Bachman, hunter and conservationist and host of the TV series, Winchester Deadly Passion, currently airing on Sportsman Channel, is proud to partner with DSG Outerwear in 2019. As part of the partnership, Bachman will wear DSG Outerwear’s clothing in her TV series and during her outdoor adventures.


“DSG stands for ‘doing something great’ and I love that their clothing line is not only about offering women a functional and fashionable fit, but also helping to instill confidence with clothing that gets you through even the toughest conditions and terrain. When you’re comfortable you can focus on more important things, such as hunting hard,” said Bachman.

DSG Outerwear started in 2010 as founder, Wendy Austin Gavinski, saw a need for functional outerwear in the snowmobile world. She launched the hunting line in 2017 as a similar need needed to be filled.

DSG’s hunting apparel line is highly functional with an emphasis on a feminine and fashionable fit. Their sizing runs from XS to 5x with quality materials and components built by designers and specialists with more than 40 years of experience in making outerwear. “As an example of their superb functionality – all of the jackets hoods snap on or off, their inseams are adjustable, and every piece has multiple pockets for storage. The brush fabric is quiet in even the coldest weather, helping out during those close encounters,” said Bachman. “Their layering pieces and jackets kept me warm and dry during the cold fall hunting season we had in the Midwest.”

Their line offers matching camo pants and jackets with every piece sporting their signature aqua accent colors, as well as blaze pink and blaze orange outerwear.

“DSG also offers a full line of casual apparel for after the hunt as well, as well as an ice fishing line launching in the fall,” said Bachman.

 Learn more about Winchester Deadly Passion at on Instagram at and

About Winchester Deadly Passion: Every good hunter needs a solid role model, and Melissa Bachman, host of Winchester Deadly Passion, fits that bill perfectly with a unique ability to share her love for hunting with passionate fans and viewers. Winchester Deadly Passion is 26 weeks of non-stop action and pure entertainment as Melissa travels the globe going head-to-head with everything from world-class red stag and thousand pound gators to Boone and Crocket whitetails and thunderous bull elk. With rifle, bow or shotgun in hand, Melissa’s fast-paced, in-the-moment hunting style will keep you on the edge of your seat, while her expertise and decades of experience give viewers useful tips and strategies they can use afield.

About Winchester Ammunition

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